From Fashion-Forward to
Search-Ready: Charu
Creation’s 600%
Conversion Growth Story
Charu Creations
Introduction
Charu Creations had a stylish website, fashionable collections, and an expanding product range.
What was missing?
Search visibility, steady traffic, and conversions from organic search.
They were essentially invisible to Google — and in e-commerce, if your brand isn’t appearing when customers are ready to shop, you’re already falling behind.
Here’s a look at what went wrong — and how we turned it around.
Challenges
Here’s how their SEO puzzle looked before we stepped in:
Low visibility – SEO audit and meta optimization
Minimal organic traffic – blog and content development
Slow loading speed – technical SEO fixes
Slow loading speed – technical SEO fixes
Poor content strategy – SEO-driven blog structure
Weak keyword targeting – keyword mapping and SERP optimization
Low engagement and UX issues – on-page layout improvements, CTAs, and UX tweaks
Each issue had a clear solution – no guesswork, just focused execution.
Strategy Implemented
Results
We tracked three key buckets to measure progress – visibility, traffic, and conversion.
Here’s what changed in just 7 months:
1. Visibility – Impressions and Clicks
Impressions – 2,500 (Month 1) → 20,000+ (Month 7) – +700% growth
Clicks – 120 (Month 1) → 1,000+ (Month 7) – +733% growth
The brand was no longer hidden – it was being seen. And even better – people were clicking.
2. Traffic That Stuck Around
No one wants visitors who bounce the moment they land – but post-revamp, the story changed.
– Organic traffic increased 7x
– User engagement rose 4x
– Sessions lasted longer – more pages were explored
You don’t see numbers like that unless the experience actually delivers value.
2. Traffic That Stuck Around
No one wants visitors who bounce the moment they land – but post-revamp, the story changed.
– Organic traffic increased 7x
– User engagement rose 4x
– Sessions lasted longer – more pages were explored
You don’t see numbers like that unless the experience actually delivers value.
Key Performance Metrics
Here’s a skimmable play-by-play of the strategy that worked:
Technical SEO Fixes
- Reduced page load time
- Added schema markup
- Improved mobile responsiveness
Content Overhaul
- Created blog content around searchable fashion terms
- Optimized headings, metas, and internal links
Link-Building Done Right
- Focused on fashion-relevant backlinks
- Guest features on blogs and directories
Keyword Optimization
- Targeted product-led queries
- Mapped terms to category + product pages
UX Tweaks
- Fixed dead zones in the layout
- Improved button placements, spacing, and flow
- Improved mobile responsiveness
Pro tip: SEO without UX = wasted traffic. The prettiest title tag won’t help if the visitor lands on a mess.
Recap
Before SEO
- Website buried under irrelevant keywords
- No structured content
- Invisible to Google’s crawlers
- Weak domain trust
After SEO
- Ranking on page 1 for multiple keywords
- 20K+ impressions monthly
- 4x session engagement
- 3.5% conversion rate
- Solid backlink foundation in the fashion niche
Takeaway
If your site’s buried behind page 4 on Google, it’s not a lost cause. But you need clarity in your strategy, not just checklists. Charu Creations didn’t “scale SEO.” They fixed what was broken — with precision, consistency, and content that served a purpose. And that’s what turned searchers into buyers.