Healing Online Visibility:
BAGH’s 21,500% Digital
Turnaround with Digital WoM
Introduction
Bhailal Amin General Hospital (BAGH) has been a trusted name in specialty healthcare since 1964, serving Vadodara and surrounding regions in Gujarat, Madhya Pradesh, and Rajasthan.
However, they faced a challenge.
While their offline reputation was strong, their online presence was lacking.
They weren’t showing up in Google searches, and even when people did find them, engagement and conversions were low.
The Problem
- BAGH’s digital presence was underperforming, leading to missed opportunities with local users searching for healthcare services.
- The website was slow, poorly optimized, and offered a clunky user experience.
- Key medical search terms weren’t ranking, making it hard for potential patients to find them online.
- User journeys were ineffective, resulting in very low conversion rates.
- Overall, BAGH was losing out on high-intent traffic and online engagement, signaling the need for urgent digital improvements.
Our Approach
We didn’t rely on guesswork — we focused on proven strategies and executed them effectively.
- Keyword strategy was our starting point. We identified high-intent, local search terms like “best cardiologist in Vadodara” and “critical care hospital” — keywords that not only drove traffic but were also likely to convert.
- Technical SEO came next. We optimized site speed, ensured mobile responsiveness, and resolved indexing issues that were hindering search performance.
- Then came content and link building. We secured 320+ quality backlinks from reputable healthcare platforms such as Practo and niche directories — not low-quality blogs.
- Finally, we optimized conversion paths. We replaced confusing appointment forms and donation steps with intuitive CTAs, seamless user flows, and fast-loading pages that encouraged action.
The Results
This wasn’t slow growth. It was a flip of the switch.
Search clicks jumped by 138%.
From just over 1,100 clicks a month to nearly 2,750 — and it wasn’t just traffic. These were relevant visitors with real intent.
Search impressions rose 267%.
From 24K to nearly 90K in under a year.
Keyword rankings shot up.
“Best cardiologist in Vadodara” moved from spot #45 to #5.
“Critical care hospital” jumped from #29 to #3. And “best gynecologist in Vadodara”? From #78 to #4.
We didn’t just get to page one. We dominated it.
User engagement doubled.
New users grew from 735 to 1,492.
Engaged sessions? Up from 557 to 1,152
Conversions exploded — from 2 to 432. That’s a 21,500%
increase. And the revenue? Up 578%, from ₹1,691 to ₹11,473.
This wasn’t a marketing win. It was a business win.
Steps Taken
Here’s what made the difference:
- Targeting keywords with clear buying/search intent
- Fixing technical blockers that were dragging the site down
- Facebook: Building domain authority through healthcare-relevant backlinksnew followers
- Creating user flows that made taking action feel easy
Every change we made had a reason. Every metric moved because of it.
Current Status
BAGH now appears on the first page of Google for over 16 high-value search terms. It’s recognized as the leading hospital in Vadodara for critical care and specialty services — both offline and online.
They’ve moved from being barely visible online to becoming a top choice for patients, going from a trickle of website visits to hundreds of appointment bookings — all achieved organically, without spending a single rupee on ads.