Healing Online Visibility:
BAGH’s 21,500% Digital
Turnaround with Digital WoM
April 2021 – March 2022
Objectives
The primary goals were to improve organic visibility for core services like gynecology, cardiology, orthopedics, pediatrics, and ENT. The team also aimed to dominate local search results in Vadodara and convert high-intent traffic into real patients via WhatsApp and online bookings.
Strategy Overview
To achieve these goals, the approach focused on five core areas:
- Technical SEO: The website was optimized for speed, mobile usability, and structured data using schema markup to improve visibility in search.
- Keyword Targeting: Long-tail, intent-driven keywords such as “best gynecologist in Vadodara” and “top orthopedic doctor” were identified and prioritized.
- Google Business Profile and Local SEO: Business listings were optimized for NAP consistency and better local pack performance.
- Content Marketing: Health blogs were created around frequently searched medical queries and patient FAQs to build topical authority.
- Backlink Building: The site earned over 320 backlinks from healthcare-relevant domains, improving domain authority and search rankings.
Key Services and Keywords
Each major department ranked for high-converting keywords:
- Gynecology: best gynecologist in Vadodara, women’s health specialist
- Cardiology: heart doctor Vadodara, top cardiologist hospital
- Orthopedics: orthopedic doctor Vadodara, bone and joint specialist
- Pediatrics: best pediatrician in Vadodara, child care hospital
- ENT & Surgery: ENT surgeon Vadodara, sinus specialist hospital
Performance Impact
Organic traffic grew from around 4,000 clicks per month to 9,600+. This more than doubled monthly reach and consistently brought high-quality traffic. Organic impressions increased from approximately 140,000 to 336,000+.
Keyword rankings improved significantly. The hospital started with just 6 keywords on page 1 of Google, and by March 2022, it had 42+ page 1 positions, including top rankings for 10+ primary service keywords. The biggest turnaround came in conversions. Previously negligible, the conversion rate saw a 21,500% increase after improvements in user experience and call-to-action optimization. Monthly revenue from organic traffic rose from ₹10,000 to ₹68,000 by the end of the campaign—demonstrating a clear return on investment.
Visual Summary
1. Organic Revenue Growth
Revenue steadily climbed from ₹10K to ₹68K over 12 months, closely tied to improvements in traffic and conversions
2. Conversion Funnel
Out of 9,700 organic clicks, about 680 became WhatsApp leads, and 190+ appointments were booked.
3. Keyword Ranking Progress
From just 6 keywords on page 1 to over 42—growth driven by consistent content, backlinks, and local SEO work.
4. Organic Click Growth
Click volume grew month-over-month, reaching 9,700 by March, up from 4,000 at the start.
Final Takeaways
Bagh Hospital transitioned from being just another option in Vadodara to the top-ranked private hospital in the city. The growth in rankings, conversions, and revenue shows how a focused SEO strategy—backed by content, local optimization, and technical fixes—can deliver measurable outcomes in healthcare