Optimizing Authority: How Consultivo Used SEO to Build Visibility and Credibility

Management Consulting / ESG Advisory

Objectives

Improve keyword visibility for Korean skincare and specific product terms
Increase engagement and conversions from organic landing and product pages
Strengthen technical SEO and build high-quality backlinks for long-term growth

Performance Overview

During the campaign period, Beauty Barn saw 1.53 million impressions and 39,400 organic clicks, resulting in a healthy click-through rate of 2.6%. Organic traffic brought in over 25,000 users with 37,000+ engaged sessions, a high engagement rate of 93.76%, and an average engagement time of 1 minute 22 seconds. These users generated 590 organic conversions, translating to a 1.5% conversion rate.

Top Insights

The high engagement rate and large volume of impressions show that users are finding relevant content, but many keywords still rank outside the top 10 (average position: 18.6).
Conversion performance was strong, with 590 transactions from organic search alone.
Keywords showing brand and product intent, such as “beauty barn,” “beauty of joseon,” and “korean skincare,” performed especially well.
Mid-ranking keywords like “cosrx,” “korean beauty products,” and “isntree sunscreen” are prime candidates for further optimization to reach the first page and boost ROI.

Implementation

Conducted a full technical SEO audit to resolve indexing, meta tag, and crawl issues
Performed search intent-driven keyword research and mapped terms to target commercial and informational pages
Improved on-page SEO across key pages by refining metadata, structuring content with headers, implementing schema, and strengthening internal links
Proposed blog topics based on ingredient-focused and mid-funnel skincare queries
Optimized product descriptions, reviews, and FAQs to increase conversion rates
Integrated GA4 and GSC for better tracking of behavior, bounce rate, and conversion events
Executed a quality-first backlink campaign focused on K-beauty and skincare forums

Results

WOM Digital’s strategy led to over 590 organic conversions, 1.53 million impressions, and top rankings for high-intent queries—without any paid promotion. This growth was purely SEO-driven.

Visual Breakdown (Summary of Charts):

The Organic Clicks vs Impressions chart highlighted strong brand discoverability but also revealed the gap between visibility and traffic.

The Keyword Funnel chart showed 2.6% of impressions resulted in clicks, and 1.5% of those clicks turned into transactions—indicating room to improve mid-funnel performance.

The CTR vs Average SERP Position chart reinforced the need to push keywords ranked #11–30 up to the first page, where CTR dramatically increases.

The Engagement Funnel showed that Beauty Barn successfully turned users into engaged sessions and ultimately, conversions—proving that high engagement leads to higher revenue.

Next Steps

Optimize 15 acne-category product pages for on-page SEO
Publish new blog content around trending K-beauty search terms
Implement structured data (ItemList Schema)
Launch a backlink campaign targeting 60 new referring domains
Enrich product pages with FAQs, reviews, benefit highlights, and ratings