Optimizing Authority: How Consultivo Used SEO to Build Visibility and

Creadibility

Management Consulting / ESG Advisory

Objectives

Improve keyword visibility across consulting and ESG-related services
Drive organic traffic to long-form blogs and service pillar pages
Increase monthly lead flow through SEO-optimized landing pages

Strategy Overview

Technical SEO Enhancements

Optimized mobile experience and page load speeds
Fixed crawlability and indexing issues
Improved site structure and user experience

Content Expansion

Published targeted blogs, whitepapers, and advisory content
Focused on long-tail and informational keywords
Aligned content with user search intent

Keyword Optimization

Mapped keywords to existing pages for better relevance
Structured content using semantic clustering for topical authority
Domain Rating (DR): Improved from 1.5 to 18 — over 1,100% increase

Link Building

Secured backlinks from niche blogs, Substack articles, and Quora
Improved domain authority through consistent off-page activity

Key Metrics

Keyword Growth

Increased Page 1 keywords from 5 to 55+
Total keywords ranked crossed 1,200
Growth driven by optimized content and technical SEO alignment

Organic Traffic Growth

Monthly visitors grew from 100 to over 1,400
14x increase in organic traffic over 12 months
Traffic growth reflected both volume and quality improvements

Final Insights

SEO efforts established long-term brand visibility for Consultivo
The synergy between content, technical SEO, and backlinks delivered consistent results
Generated over 100 SEO-qualified leads in a year

Next Steps for Scaling

Introduce programmatic landing pages for service-specific clusters
Add structured data to capture featured snippets
Launch gated lead magnets like calculators, templates, and downloadable whitepapers