240% Growth in GMB
Actions: Esmito’s Local SEO
Success Story
Esmito
Objectives
Esmito’s primary goal was to improve local discovery and engagement via Google My Business (GMB). The team aimed to boost visibility, drive more user actions like calls and direction clicks, and ultimately generate qualified leads through both organic search and GMB listings.
Challenges
We launched a targeted Google Search campaign with the At the start, Esmito’s GMB profile had very low engagement—only 32 total actions, all for directions. There were zero phone inquiries through the listing, which meant missed opportunities for real-time lead capture. On the SEO front, their blogs and search ads weren’t ranking consistently, and there was no supporting content strategy in place to build organic trust or authority.approach:
Strategies
To turn things around, a full GMB optimization was carried out. This included refreshing visuals, fixing category mismatches, and adding call-to-action elements that encouraged users to either call or get directions. On the SEO side, technical issues were resolved, and the website’s user experience and keyword hierarchy were improved. Informational blogs were added on topics like EV charging infrastructure and battery swapping to build topical authority. Meanwhile, search ads were launched to give Esmito a visibility boost while organic growth took hold.
Results
Esmito’s GMB engagements jumped from 32 to 109—a 240% increase. Phone calls went from zero to 37, translating into real lead opportunities. Direction clicks also more than doubled, from 32 to 72, showing stronger local interest and footfall. In addition, the brand started receiving over 100 organic interactions, improving its credibility and search visibility.
GMB Action Breakdown
Based on the updated GMB data, 33.9% of all actions were phone calls, while 66.1% were direction clicks. This shows a healthy distribution between two high-intent actions: direct inquiries and location-based visits.
Final Insights
The GMB overhaul was the biggest win in this campaign—it directly translated into offline business impact. Local SEO efforts drove tangible user actions and made the brand discoverable to high-intent users. The blog updates and on-page fixes also created a strong foundation for sustained organic growth.