Building Organic Success: How WOM Digital Revamped IKIKAI’s SEO in 6 Months
eCommerce – Lifestyle, Fashion, Art, Home Décor
The Starting Point
When IKIKAI partnered with WOM Digital, their website looked appealing—but lacked visibility. Despite offering a unique range of lifestyle and home décor products, they weren’t showing up in organic search results:
- No organic sales
- Barely any daily visitors from search
- No keyword strategy, content, or backlink profile
- A slow, under-optimized site
- No systems in place to track conversions
While the design was visually impressive, the site lacked all essential SEO elements needed for performance.
The Strategy
WOM Digital implemented a structured, phased SEO plan—beginning with a comprehensive audit and progressing toward sustainable organic growth.
Here’s how the transformation unfolded:
- Audit: Identified issues in UX, page speed, and overlooked SEO elements
- Keyword Research: Targeted high-intent keywords for both content and product pages
- Technical SEO: Resolved slow loading times and enhanced mobile compatibility
- Content Development: Launched a blog strategy and improved product descriptions with SEO in mind
- Link Building: Acquired authoritative backlinks through guest posts and outreach campaigns
A Visual Comparison
By month six, IKIKAI had all its essential SEO foundations firmly in place.
- Organic sales? Successfully kickstarted.
- On-site content? Published and ranking on search engines.
- User experience? Enhanced with faster loading and smoother navigation.
- Backlinks? Earned through targeted, strategic efforts.
Results
The real breakthrough showed in the visibility metrics:
- The real breakthrough showed in the visibility metrics:
- Impressions soared by 3124% (from 549 to over 17,700)
- Daily organic traffic became stable and reliable
- Organic conversions began to flow in
- Domain authority and overall SEO presence showed steady, ongoing growth
Conclusion
IKIKAI’s story shows that SEO is more than boosting traffic—it’s about creating a lasting foundation for growth. Without relying on shortcuts, WOM Digital applied a methodical SEO strategy that delivered measurable, sustainable results.
Quote-worthy Insight:
“We didn’t just fix SEO. We built a search presence from the ground up—and now, that presence works around the clock for the business.”
