Building Discoverability for CBD Skincare in a Competitive Landscape
La La Leaf
Lifestyle / Beauty Products
Objectives
La La Leaf had strong branding and premium CBD-based skincare offerings. But despite the product quality, they struggled with discoverability. Their site lacked the foundational SEO structure needed to stand out in an already crowded beauty industry.
That’s where Digital WOM stepped in.
Objectives
- Increase Google Search impressions and clicks
- Rank for niche, high-intent queries around CBD and organic skincare
- Drive qualified organic traffic to category and product pages
Challenges
- Weak SEO foundation: Missing meta tags, unindexed pages
- Low product discoverability: Lack of structured data and proper heading hierarchy
- High competition keywords: Difficult to rank without targeting search intent
- Technical SEO issues: Poor crawlability and slow page speed
Strategy
- Technical SEO Fixes: Improved site crawlability, fixed load speed issues, and optimized the sitemap to ensure all key pages were indexed.
- Keyword Targeting: Mapped high-intent, niche keywords like “CBD face oil”, “natural skincare India”, and “organic body oil” to product and category pages.
- On-Page Optimization: Added structured data (schema), keyword-rich meta descriptions, image alt text, and review snippets to improve visibility and CTR.
- Performance Monitoring: Used Google Search Console to track indexed URLs, impressions, and clicks, making adjustments in real time.
Results
In just one month:
- Impressions grew from 1,283 to 2,262 – a 76% increase
- Clicks nearly doubled from 33 to 65 – a 97% spike
These results confirmed that even basic SEO hygiene and content alignment could unlock real visibility gains for niche products.
Keyword Strategy
- Targeted terms like “CBD skincare India”, “buy face oil online”, and “La La Leaf review”
- Mapped these to relevant product/category pages
- Focused on long-tail queries with transactional intent to boost rankings and attract ready-to-buy users
Insights & Recommendations
- Effective Targeting – Construction-related queries paired with local modifiers brought in qualified traffic.
- Lead Quality – Conversion tracking revealed that the majority of clicks translated to solid leads.
- Scalability – This model can scale with:
- Local language ad creatives to expand regional reach
- WhatsApp or Meta-based retargeting funnels
- Deeper keyword clusters focused on tier-2 city demand