Optimizing Elegance: How SEO Made Luxurify Home’s Luxury Decor Searchable
Home Decor / eCommerce
Introduction
Luxurify Home had premium home decor and luxury furniture offerings—but almost zero presence on Google. Their website lacked technical SEO, product metadata, and any content strategy. So even though the products looked stunning, buyers couldn’t find them.
Digital WOM came in to change that—to make Luxurify’s online store searchable, scannable, and shoppable.
Challenges Faced
Luxurify had almost no SEO visibility. Their traffic was extremely low, and none of the product pages were optimized for search. Key issues included missing meta tags, no structured data, and a lack of long-form or keyword-targeted content.
The SEO Strategy
Digital WOM ran a full SEO audit and fixed technical issues that were blocking visibility. We improved crawlability, sped up the site, and optimized on-page metadata, product titles, headers, and alt tags. Schema markup was added for price and availability, and we used Google Analytics and Search Console to track performance from day one.
High-intent keywords like “luxury home decor India,” “buy console table online,” and “premium wall mirrors” were targeted to match buyer search behavior.
The Growth Story – 30 Days Later
In just one month, SEO efforts began showing real results:
- Impressions grew from 7,530 to 12,415 — a 65% increase
- Clicks rose from 178 to 296 — a 66.2% increase
- Click-through rate stayed strong, slightly improving from 2.36% to 2.38%
This was a clear sign that the groundwork was working. Luxurify was finally becoming discoverable.
Keyword Strategy
We focused on high-volume, buyer-ready keywords that matched real search intent. Top-performing phrases included:
- “Luxury home decor India”
- “Buy console table online”
- “Premium wooden wall mirrors”
These terms helped move Luxurify from a static product catalog to a dynamic, search-optimized store.
Final Impact
- In just one month:
- Impressions increased by 65%
- Clicks grew by 66%
- High-intent keywords started ranking
- The foundation was laid for long-term eCommerce SEO growth
- This campaign proved that even a short, well-executed SEO sprint can unlock serious traffic and buyer intent.