From Views to Valuable Leads: A Social Success Story for Manchukonda’s Jewellers
Retail – Jewelry
Objectives
- Increase brand engagement on Instagram, YouTube, and Pinterest
- Drive direct product inquiries through WhatsApp and DMs
- Modernize the digital presence of a legacy jewelry business
- Use reels and influencer storytelling to expand reach and generate leads
Strategy Overview
- Social Optimization: Created and optimized brand handles across all platforms.
- Content Strategy: Launched reels, giveaways, product showcases, and short videos
- Lead Funnel Integration: Built Instagram-to-WhatsApp funnel for real-time lead capture
- Weekly Optimization: Tracked performance and optimized content based on insights
Social Media Performance Summary
- 567 reach
- 473 profile visits
- 409 interactions
- Generated direct message (DM) leads
YouTube
- 1,070 views
- 174 new subscribers
- 50,000 impressions
- Top-performing short gained 206 views
- 1,320 impressions
- 41 engagements
- 7 click-throughs to Instagram
Funnel Breakdown
Stage
- Instagram Profile Views – 473
- WhatsApp Messages Sent – 2,956
- Total Leads Captured – 1,030
Key Insight
Despite only 473 profile views on Instagram, over 2,900 WhatsApp messages were initiated, leading to 1,030 qualified leads. This indicates a highly effective and optimized conversion system, proving that organic engagement paired with WhatsApp automation can generate high-quality sales inquiries.
Platform-wise Click Performance
Platform Performance
- Instagram – 419 clicks
- YouTube – 110 clicks
- Pinterest – 72 clicks
- Interpretation
- Instagram emerged as the top-performing platform with 419 clicks—far outperforming YouTube and Pinterest. It should remain the primary focus for future content and conversion campaigns.
Final Takeaways
- Reels and influencer campaigns were effective in boosting visibility and engagement.
- WhatsApp served as the most efficient lead generation tool in the funnel.
- Instagram provided the highest return on organic content efforts.
- The multichannel strategy is now optimized and ready for paid campaign scaling.