A Website That Works: How Mediacy Achieved Faster Loads, Lower Bounce, and Higher Leads
Mediacy
Healthcare Tech
Objectives
Mediacy aimed to revamp its existing website to improve performance, ensure mobile responsiveness, and increase conversion rates. The existing site was slow to load, lacked mobile optimization, and had a high bounce rate—all of which impacted user experience and lead generation.
WOM Digital’s Role
Performance Fix – Compressed heavy media files and improved server response time
Mobile UX – Implemented a fully responsive layout with easily accessible CTA buttons
UI/UX Design – Applied a clean, professional design with consistent branding and visuals
Speed Optimization – Integrated lazy loading, browser caching, and a CDN for faster load speeds
Technical SEO – Aligned the site with GTMetrix and Google PageSpeed best practices
Key Performance Metrics
The accompanying bar graph clearly visualizes these improvements, with Page Speed and Bounce Rate showing the most significant gains.
Final Insights
- Mobile traffic increased by 42% – due to enhanced mobile experience
- Streamlined UI and stronger visual hierarchy – led to a notable increase in form submissions
- GTMetrix and PageSpeed scores – reflect substantial technical optimization, directly correlating with better engagement and lower bounce rates
Conclusion
Through a strategic blend of design enhancements and technical improvements, WOM Digital successfully transformed Mediacy’s website into a high-performing, mobile-optimized platform. These changes not only improved user experience but also supported the client’s growth goals in the competitive healthcare tech space.