Accelerating Healthcare SaaS Growth: Mediacy’s 90-Day SEO Success Story
Mediacy
Healthcare Tech
Project Objectives
Mediacy, a healthcare SaaS provider, partnered with WOM Digital to boost its organic visibility and improve its presence on search engines. With an industry focus on AI-powered healthcare automation, the brand needed more than just visibility—it needed to rank for high-intent, niche keywords that would bring in qualified leads.
WOM Digital’s Role
Performance Fix – Compressed heavy media files and improved server response time
Mobile UX – Implemented a fully responsive layout with easily accessible CTA buttons
UI/UX Design – Applied a clean, professional design with consistent branding and visuals
Speed Optimization – Integrated lazy loading, browser caching, and a CDN for faster load speeds
Technical SEO – Aligned the site with GTMetrix and Google PageSpeed best practices
Goals
Drive more organic traffic to the website
Improve keyword rankings for service-related and niche AI-healthcare terms
Enhance engagement metrics like bounce rate and session time
Establish domain authority through relevant backlinks
Our Approach
- Technical SEO Audit – Fixed broken links, improved load speed, and ensured mobile readiness
- Keyword Targeting – Researched and implemented terms like “healthcare automation services”
- Content Creation – Published 6 SEO-optimized blogs covering AI use cases in healthcare
- On-Page Optimization – Refined metadata, headers, schema, and image alt texts across key pages
- Link Building – Acquired backlinks from trusted healthcare forums and blogs
Key Performance Metrics
Final Insights
- Mobile traffic increased by 42% – due to enhanced mobile experience
- Streamlined UI and stronger visual hierarchy – led to a notable increase in form submissions
- GTMetrix and PageSpeed scores – reflect substantial technical optimization, directly correlating with better engagement and lower bounce rates