SEO Wins in Coaching & Real Estate: The Noelle Randall Case Study
Online Coaching & Real Estate Education
Objective
- Increase organic visibility for branded and training-related keywords
- Improve blog content structure and metadata for better alignment with search intent
- Strengthen technical SEO foundation and track results through GA4 and GSC
Strategy Overview
- Blog SEO: Optimized 4 blog articles with metadata updates and internal linking
- Technical SEO: Fixed 404 errors, resolved orphan pages, improved sitemap navigation
- Structural Enhancements: Added blog navigation to the site menu and fixed H1/header hierarchy
- Backlink Outreach: Built 1,100+ new referring backlinks via real estate content partnerships
- Tracking & Reporting: Enabled weekly monitoring across GSC, GA4, and Ahrefs
Performance Highlights
Top Performing Keywords
Visual Insights
CTR Trend Over Time
Shows consistent growth from 9.8% in January to 11.0% in May, driven by improved blog SEO and content relevance.
Impressions → Clicks → Engagement Funnel
Out of 4,190 impressions, 11.05% resulted in clicks and 17.83% of those clicks led to engaged sessions. The funnel confirms strong content engagement from branded traffic.
Organic Clicks vs Impressions
463 organic clicks from 4,190 impressions reveal untapped potential in click-through optimization.
Backlink & UR Growth
Backlinks grew from 25.7K to 26.8K and URL Rating improved from 15 to 17, indicating successful authority building through off-page SEO.
Final Insights
- Branded keywords are performing exceptionally well, with click-through rates exceeding 40% in top queries.
- On-page content restructuring and technical SEO fixes have laid the groundwork for stronger site performance.
- The backlink strategy contributed directly to increased domain authority and more stable rankings.
- Continued focus on blog content depth and schema implementation can unlock broader keyword visibility and engagement.