Driving High-Intent Leads with Lean Spend: A Google Ads Success in Fertility Care
Pooja Andrology Center
Fertility & Andrology
What we set out to do
This campaign had one focus: help people searching for fertility help find the right expert—fast. We wanted:
- To attract people already Googling “fertility center near me” or “IVF consultation”
- To send them to high-converting, trust-building landing pages
- And to capture that intent through calls and form submissions
Simple. Focused. High-impact.
How we ran the campaign
We zeroed in on users with strong intent. That meant targeting keywords like:
- “best andrologist near me”
- “IVF consultation cost”
- “affordable fertility clinic”
We matched that with ad copy that didn’t just list services—it spoke directly to people’s concerns. Think: “Affordable IVF. Trusted Experts. Book Today.”
To keep the spend lean, we controlled the bidding. The goal? Stay below ₹5.50 per click without sacrificing visibility.
Landing pages backed it all up—quick CTAs, strong testimonials, and treatment success stories right up front. No fluff. Just answers.
What the numbers say
This campaign had one focus: help people searching for fertility help find the right expert—fast. We wanted:
- 1,120 clicks rolled in
- 4 conversions logged
- ₹5.25 average cost per click
Let’s be real—4 conversions might sound low. But in healthcare? One lead can mean a lifelong patient relationship.
The good news? This campaign nailed the budget efficiency. We stayed lean and got traffic that mattered.
Key Takeaways
The traffic is there. And people are searching with intent. But clicks alone aren’t the win—you need to convert that attention into action.
Some areas to fine-tune:
- Improve how the landing page guides visitors to call or fill a form
- Try retargeting the 1,100+ visitors who didn’t convert
- Add a WhatsApp lead option—fast, familiar, and easier for mobile users
To keep the spend lean, we controlled the bidding. The goal? Stay In a category like fertility, you don’t need hundreds of leads. You need the right ones. This campaign laid that groundwork.₹5.50 per click without sacrificing visibility.