From Invisible to Unmissable: Anubudh’s Journey to GMB Engagement and Local Trust
Education / Online Training
Objectives
- Increase direct calls and foot traffic through Google Maps
- Optimize listing for visibility, category relevance, and high-intent actions
Challenges
- Low Engagement: Only ~20 actions on GMB, showing poor user interaction
- No Direction Clicks: Users weren’t finding or visiting the center
- Weak Listing Setup: No photos, unoptimized categories, and no compelling CTAs
Strategies
GMB Optimization: We updated the listing with correct business info, high-quality visuals, and service-specific category selections.
Local SEO Alignment: Implemented keywords like “online CCNA classes near me” to rank higher for geo-targeted searches.
Engagement Tactics: Posted regular GMB updates featuring limited-time offers, instructor credentials, and alumni testimonials to boost engagement.
Consistency with Website: Synced the GMB listing content with Pynetlab’s website to increase relevancy and Google trust.
Results
- Total Engagements jumped from 20 to 90+ — a 4.5× increase
- Phone Calls went from 0 to 30 — delivering direct, qualified leads
- Direction Clicks increased from 20 to 60 — a 3× rise, reflecting better footfall
Action Breakdown
- Calls: 33%
- Directions: 67%
This indicates that users were both interested in speaking to a rep and visiting the location—showing trust and purchase intent.
Final Insights
- Pynetlabs achieved 4.5x engagement growth by enhancing its GMB presence.
- Over 30 calls were generated—clear proof of lead quality.
- Tripled direction requests validated the success of location trust and optimized CTAs.
- Strategic content sync between GMB and the website significantly boosted relevance and discoverability.