Engineering a Digital Edge: How WOM Digital Revamped R&H’s Website for Speed, Style, and Conversions
R&H
Objectives
R&H aimed to revamp their digital presence to better reflect their premium brand identity. The core goals included reducing load times, optimizing mobile responsiveness, and increasing form conversions — all while delivering a clean, high-conversion user interface.
WOM Digital’s Role
1. Site Revamp: We redesigned the homepage and service pages with a streamlined UI structure to reflect the company’s high-end positioning.
2. Speed Optimization: Images were compressed, lazy loading was implemented, and a CDN was enabled to significantly enhance load speed.
3. Mobile Experience: A mobile-first approach was adopted, improving button placements and layout responsiveness for seamless interaction across devices.
4. Conversion Optimization: High-value pages were equipped with visible CTAs and strategically placed form triggers to guide users through the conversion funnel.
5. Performance Tracking: Benchmarks were tracked using GTMetrix and Google PageSpeed Insights to ensure objective, measurable progress.
Measurable Results
Core Performance Highlights
The chart below visually illustrates significant gains across five key performance metrics:
- Load Time: Reduced by 60%, enhancing user experience and engagement.
- GTMetrix Score: Upgraded from Grade D to Grade A, reflecting stronger site performance.
- PageSpeed (Mobile): Increased from 52 to 88, ensuring faster mobile access.
- Bounce Rate: Decreased by 28%, indicating better content relevance and user retention.
- Form Conversions: Improved by 40%, driving higher lead generation and conversions.
Final Insights
- Modern UI and responsive design – Led to a 40% increase in form submissions.
- Mobile-first approach – Resulted in a 28% reduction in bounce rate.
- Modern UI and respoFaster load times (60% reduction) – Drove higher user engagement across all tracked metrics.nsive design – Led to a 40% increase in form submissions.
Conclusion
By aligning visual design with performance goals, WOM Digital transformed R&H’s website into a high-performing digital asset — one that not only looks premium but delivers measurable business outcomes.