Ranking with Precision: R&H’s SEO Blueprint for Engineering Lead Generation
R&H
Objectives
R&H partnered with WOM Digital with a clear objective: to boost their organic visibility, attract qualified traffic, and generate leads for their architectural and structural engineering offerings. They aimed to position their digital presence as a reflection of their expertise and appeal to high-intent prospects seeking specialized consulting services.
WOM Digital’s Role
We executed a holistic, multi-faceted SEO strategy designed to enhance both content relevance and technical integrity.
Key Focus Areas and Actions Implemented:
- Keyword Research: Identified and targeted long-tail, high-intent keywords such as “structural engineering consultants” and “architecture planning services” to attract qualified traffic.
- Content Optimization: Enhanced the homepage and service pages with SEO-aligned copy, properly structured headers, and relevant metadata to improve search visibility.
- On-Page SEO: Addressed technical issues by implementing structured data, resolving broken links, and optimizing the site for mobile responsiveness.
- Backlink Acquisition: Built over 30 high-authority backlinks through reputable construction directories and real estate platforms to strengthen domain authority.
Key Performance Metrics
- Organic Clicks – 1,170 ↑
- Impressions – 19,300+
- Average CTR – 6.06%
- Top 10 Keywords – 15+ ranked
- Backlinks Added – 30+
- Engagement Rate – 82.4%
Impact & Result
5X growth in organic clicks within 6 months.
Keywords like “planning approval consultant” broke into the top 5 on SERPs.
Significant boost in domain authority due to high-quality backlink acquisition.
Improved indexability and crawl performance post technical optimizations.
Final Insights
WOM Digital helped position R&H as a digitally discoverable and trusted brand within their niche. By blending strategic keyword targeting with content and technical upgrades, the website evolved into a lead-generating asset. The uplift in both traffic and engagement proved that smart SEO isn’t just about visibility — it’s about attracting the right audience.