Driving Festive Fashion Traffic: Saisha Shopping’s Google Ads Success
eCommerce – Fashion & Accessories
Objectives
- Promote Saisha’s festive collection to a broader audience.
- Optimize listing for visibility, category relevance, and high-intent actionsDrive cost-effective, high-volume traffic to specific product pages.
- Implement retargeting via display ads to re-engage visitors.
Strategy Breakdown
Targeting Approach:
Focused on search terms like “online lehenga shopping,” “ethnic wear deals,” and “saree offers” to capture festive buyers.
Budget Strategy:
Allocated more budget toward metro and tier 2 cities, optimizing for fashion-buying demographics.
Creative Assets:
Used visually rich image and carousel ads highlighting seasonal combos and limited-time offers.
Landing Page Optimization:
CTAs led directly to collection pages, featuring highlighted pricing to increase click-through and conversion likelihood
Performance Overview
- Impressions: 74,800+
- Clicks: 710
- Implement retargetingAverage Cost per Click (CPC): ₹11.94via display ads to re-engage visitors.
The CPC was well within control for a competitive niche like fashion, and the campaign generated meaningful brand recall with nearly 75K impressions.
Key Takeaways
- Achieved strong visibility during a high-demand shopping season.
- Generated over 700 high-intent visits to product pages at a cost-effective rate.
- The visual format (carousel + static display) worked well to engage the fashion-conscious audience.
Final Insights
The campaign laid the groundwork for long-term audience recall and remarketing.
Recommendations
Adding Facebook and WhatsApp CTAs for real-time shopper engagement.
Optimizing product feeds for Google Shopping ads.
Creating dedicated festive landing pages to boost conversions and ROI.