Building Authority and Visibility: An SEO Transformation
Skylark Overseas Education
Overseas Education Consulting
WhatThe Challenges
- Poor SEO Visibility: Few keywords ranked. No first-page presence on Google.
- Technical Bottlenecks: Slow page load times, interactivity issues, and layout instability impacted both user experience and rankings.
- Low Domain Authority: A Domain Rating (DR) below 2 and very few backlinks from trusted sources.
- Minimal Engagement and Conversions: Website lacked trust elements and strong CTAs. Visitors weren’t converting or staying long.
Results
- Technical SEO Overhaul: Improved loading speed, reduced layout shifts, and fixed crawl and indexing issues.
- Link Building Outreach: Built high-quality backlinks through platforms like Substack, Edocr, and niche blogs, increasing overall domain trust.
- Keyword Optimization: Targeted high-intent, long-tail search terms related to studying abroad, country-specific admissions, and student visas.
- Content Development: Created comprehensive pillar blogs, how-to guides, and FAQs addressing user queries and search trends.
- User Experience & Conversion Optimization: Added strategic CTAs, form tracking, and trust-building sections like testimonials and partner logos across key pages.
Results
Keyword Rankings & Organic Growth
- Keywords on Page 1 increased from 4 to 60
- Total Organic Keywords jumped from 39 to 251 — a 544% increase
- Achieved top-3 rankings for competitive “study abroad” keywords
Keyword Rankings & Organic Growth
- Traffic grew from 400 to 3,400 monthly visitors in 6 months
- Steady, compounding growth aligned directly with SEO implementation
Domain Authority & Backlinks
- Backlinks: Increased from 365 to 1,380
- Referring Domains: Grew from 72 to 140
- Domain Rating (DR): Improved from 1.5 to 18 — over 1,100% increase
SEO Funnel Performance
- ~25,000 search impressions
- 3,500+ website clicks
- 96 leads captured
- Clear improvement across every stage of the organic funnel
Domain Authority & Backlinks
- Backlinks: Increased from 365 to 1,380
- Referring Domains: Grew from 72 to 140
- Domain Rating (DR): Improved from 1.5 to 18 — over 1,100% increase
Reels SEO Funnel Performance
- ~25,000 search impressions
- 3,500+ website clicks
- 96 leads captured
- Clear improvement across every stage of the organic funnel
Google Search Console Snapshot
- CTR improved from 0% to 1.8% in under 12 months
- Impressions increased from 29.7K to 31.1K, clicks from 0 to 554
Engagement & Conversions
- Engagement Rate: Increased from 52.35% to 60.78% (+15.8%)
- Contact Form Submissions: Increased from 0 to 6 — a 600% growth
Final Business Impact
- 300% growth in monthly organic traffic
- 60+ keywords ranking on Page 1
- 1,380 backlinks built
- Domain Authority scaled from 1.5 to 18
- Contact form submissions increased by 600%
- Client doubled their SEO budget after six months due to clear ROI