Digital Empathy in Action: How WOM Helped Sood Charity Foundation Turn Awareness into Donations
Non-Profit / Charity
Introduction
Sood Charity Foundation was already doing powerful work — providing education, medical help, and empowerment programs to underserved communities. But their digital presence didn’t reflect that impact.
They needed more than just rankings. They needed SEO that could turn awareness into action.
That’s where Digital WOM came in — to tell their story and drive real-world support through organic visibility.
What We Set Out to Do
- Increase visibility for donation- and volunteer-related keywords
- Use emotional, story-driven content to connect with readers
- Convert organic visitors into actual donors
Challenges & Responses
The foundation lacked organic reach. We fixed that with technical SEO and a fresh content strategy.
Their content wasn’t structured to guide users. We introduced storytelling blogs and launched a “Heroes of Hope” campaign.
Keyword rankings were low. We revamped on-page SEO and built relevant backlinks.
There was no way to track donations from SEO. So we set up funnel tracking in Google Analytics.
And lastly, they weren’t reaching new donors emotionally. So we paired real-life impact stories with short video content to build trust and connection.
Strategy
We began with a full audit — fixing site speed, improving structure, and enhancing the user experience.
We then laid a solid SEO foundation through meta tag fixes, structured data, and keyword mapping.
Content was built to inspire — long-form blogs, testimonial pieces, and real success stories that drove trust.
We ran organic outreach and directory submissions to support link building.
Donation forms were optimized and tracked inside Google Analytics, so every user journey could be measured.
All of this was monitored closely using GSC, GTmetrix, and monthly audits — with regular content refresh cycles to keep momentum strong.
Growth Highlights
Clicks and Impressions (June to November):
Impressions jumped from 1.58 million to 2.18 million. Clicks soared from 161K to 351K. This showed a significant increase in both reach and user interest.
Click-Through Rate (June to July):
CTR improved from 19.9% to 24.1%. Even though the average SERP position stayed between ranks 11 and 12, better metadata made listings more clickable.
Donation Funnel Performance (SEO-Only):
A total of 5.1 million impressions led to 817,000 clicks. Roughly 300,000 users engaged deeply with the site. And over ₹16.99 lakhs were raised — from organic traffic alone.
6-Month Snapshot:
Organic users grew by over 92%. Page views increased by nearly 100%. Conversion rate spiked by a massive 920%. Total donations in this period reached ₹11.91 lakhs.
What This Proves
Keyword research and optimization fixed visibility.
Real stories and testimonials earned trust
Analytics and conversion tracking enabled data-driven improvements.
Revamped storytelling-based blogs improved retention and drove action.
Final Outcome – From Clicks to Causes
The campaign reached over 5.1 million people through search.
It brought in more than 817,000 engaged visitors.
It raised ₹17+ lakhs in donations from organic efforts alone.
And it proved that SEO paired with empathy can fuel real change.