Driving Solar Adoption Through Conversational Funnels
Sqroot
Objectives
The primary goals were to enhance Sqroot’s organic visibility for performance marketing-related keywords, increase the volume and quality of backlinks and referring domains, boost organic conversions and page views, and improve overall user engagement through strategic content and technical SEO enhancements.
Strategy and Execution
Digital WOM implemented a comprehensive off‑page SEO program to strengthen domain authority and enhance credibility:
Backlink Acquisition
Targeted outreach secured high‑quality links from industry‑relevant sites, increasing total backlinks from 430 to 727—a 69.07 % gain. Optimized anchor texts further reinforced topical relevance
Referring Domain Growth
The number of unique referring domains rose from 27 to 36, a 33.33 % improvement, signaling stronger trust to search engines.
Keyword Expansion
In‑depth research identified high‑intent queries (e.g., “performance marketing services,” “PPC agency in Mumbai”). Four SEO‑optimized blog posts were published, raising organic keyword count from 28 to 70—a 150 % increase.
Performance Monitoring
Continuous tracking of keyword rankings and click‑through rates informed iterative adjustments, ensuring sustained visibility and search performance
Collectively, these initiatives delivered robust authority signals and measurable gains in organic search presence.
Performance Overview
Backlinks grew from 430 to 727, an increase of 69.07%. Referring domains improved from 27 to 36, indicating better domain authority. Organic keywords increased from 28 to 70, showing a 150% growth in search engine footprint. Impressions climbed from 18,300 to 22,200, marking a 21.31% gain in visibility.
Engaged sessions rose from 122 to 150, reflecting a 22.95% improvement in user interaction. The engagement rate reached 21.07%, suggesting that users were finding the content more relevant and valuable. Organic conversions improved from 9 to 12, an increase of 33.33%, while page views rose from 785 to 1,376—representing a 75.29% increase. Average engagement time also increased from 1 minute 13 seconds to 1 minute 55 seconds, showing users spent more time interacting with content.
TopPerformingKeywords
Top-performing search queries included “performance marketing services,” which generated 190 impressions with an average position of 65.55. This was followed by “digital marketing service in Mumbai” with 120 impressions at position 84.41, and “PPC agency in Mumbai” with 37 impressions and a position of 61.41. Additional noteworthy keywords included “Google AdWords agency in Mumbai,” “media planning and buying agencies in Mumbai,” and “offline marketing agencies in Mumbai.”
Monthly Activities
Throughout the month, Digital WOM carried out a comprehensive SEO strategy that included targeted keyword research to identify high-intent topics, the optimization and publication of four blog articles, continuous monitoring of keyword rankings, refinement of anchor text for enhanced SEO relevance, and the execution of off-page SEO through the acquisition of high-quality backlinks from reputable sources.
Visual Summary
Visual analytics highlighted significant growth across multiple SEO and engagement metrics:
- Backlink and Referring Domain Growth: Backlinks increased from 430 to 727, while referring domains rose from 27 to 36, indicating improved domain authority.
- Keyword and Impression Performance: Keywords grew from 28 to 70, and impressions climbed from 18.3K to 22.2K, reflecting enhanced search visibility.
- User Engagement: The engagement chart revealed noticeable increases in both engaged sessions and engagement rate.
- Organic Conversions and Page Views: Conversions increased from 9 to 12, and page views jumped from 785 to 1,376, underscoring the effectiveness of the content strategy.
Final Takeaways
Digital WOM’s strategic integration of content optimization, backlink acquisition, and targeted keyword research drove significant improvements in visibility and engagement for Sqroot. A 150% increase in organic keywords and a notable rise in impressions validated the enhanced search presence. Additionally, higher engagement metrics, increased conversions, and longer average session durations highlighted the measurable business impact of a well-executed SEO strategy.