Targeted, Tracked, Converted: Srisan’s Blueprint for Regional Lead Generation
Construction & Infrastructure Services
Objectives
- Target local users searching for residential and commercial construction solutions
- Drive high-intent traffic to optimized lead-generation landing pages
- Capture contact information for direct sales follow-up
Strategy Breakdown
- Keyword Targeting – Used local + intent-driven terms like “contractor in Vizag” and “builder near me”
- No Budget Management – Maintained a mid-scale daily budget, optimized for CPC under ₹20Clicks: Users weren’t finding or visiting the center
- Ad Messaging – Focused on CTAs like “Free Estimate”, “Talk to Engineers”, and “Book a Site Visit”
- Lead Tracking – Set up Google conversion tracking for form submissions on landing pages
Performance
- Clicks: 348
- Conversions: 48
- Average CPC: ₹18.52
- Conversion Rate: ~13.8%
Key Results
- A total of 348 clicks generated 48 verified leads, demonstrating high intent among the audience.
- The average cost-per-click was well-contained at ₹18.52, reflecting efficient spend management.
- The ~13.8% conversion rate indicates strong alignment between ad messaging and user search intent.
Insights & Recommendations
- Effective Targeting – Construction-related queries paired with local modifiers brought in qualified traffic.
- Lead Quality – Conversion tracking revealed that the majority of clicks translated to solid leads.
- Scalability – This model can scale with:
- Local language ad creatives to expand regional reach
- WhatsApp or Meta-based retargeting funnels
- Deeper keyword clusters focused on tier-2 city demand