From Hidden to High-Performing: How Tech Trivial Grew SEO Leads by 50%
SaaS / Software Consulting
Overview
Tech Trivial offered valuable SaaS tools and quality content, but lacked online traction. Their visibility was minimal, user engagement was low, and conversions were almost zero. To turn things around, Digital WOM teamed up with them—focusing on technical SEO, content refinement, and strategic keyword targeting to fuel sustainable growth.
Challenges
SEO Visibility: Many pages weren’t indexed or ranking within the top 100 results
- Organic Traffic: Few visitors, with sessions of low quality
- Engagement: High bounce rates and short session durations indicated weak user engagement
- Conversions: No clear funnel guiding readers from blog content to lead generation
Objectives
- Improve keyword rankings across high-intent SaaS queries
- Drive relevant organic traffic to key blog and landing pages
- Increase on-site engagement and conversion metrics
Strategy Implemented
Results
Keyword Ranking Progress
SaaS SEO Wins: Ranking Transformations
- “SaaS SEO Strategy”: Climbed from Not Ranked to Page 1 (Rank 7)
- “Marketing Automation for SaaS”: Jumped from Not Ranked to Page 2
- “Digital Growth for Startups”: Improved from Rank 86 to Rank 14
These shifts reflect the impact of targeted keyword optimization and focused SEO efforts.
More than 20 keywords ranked in the top 30, with three breaking into Page 1.
Strategies Implemented
- “SaaS SEO Strategy” moved from being completely unranked to securing a Page 1 position at Rank 7
- “Marketing Automation for SaaS” advanced from not ranked to Page 2
- “Digital Growth for Startups” rose significantly from Rank 86 to Rank 14
These results highlight the effectiveness of strategic keyword targeting and SEO execution.
Engagement Metrics
Top Performing Content
- Best Tools for Marketing Automation – 1,100+ page views
- SaaS SEO in 2024 – Trends & Fixes – 900+ page views
- How to Structure a Tech Blog for Leads – 650+ page views
- These blogs did more than generate visits—they established trust, showcased expertise, and effectively guided readers toward conversion paths.
Outcome
Results at a Glance
SaaS SEO Wins: Ranking Transformations
- 3 keywords ranked on Page 1, with 20+ keywords in the top 30
- 2x increase in both impressions and clicks
- 50% boost in leads generated through organic traffic
- Blogs evolved into educational assets and powerful lead magnets
- Bounce rate dropped by 29 points, while average session duration tripled
Tech Trivial went from being an overlooked SaaS brand to a visible, trusted name with a consistent flow of leads and a growing online presence.