Bringing Flavor to the Forefront: How Tikka N’ Curry Won the SEO Game
Indian Food Products & Sauces
E-Commerce (D2C Food Brand)
Challenges
Before partnering with Digital WOM, Tikka N’ Curry faced several digital challenges:
- Weak organic presence: The website had difficulty ranking for important search terms like “butter chicken vs tikka masala.”
- Low search visibility: The average keyword ranking was 30.2 — far from reaching the first page.
- Poor click-through rate: Even with some impressions, the CTR remained a low 0.8%.
- Lack of content strategy: There was no clear SEO plan or optimized content in place.
- Few conversions: Email signups and organic purchases were nearly stagnant.
Strategy
We crafted a full-funnel SEO strategy designed to drive visibility and conversions:
SEO Optimization
- Reviewed and enhanced over 50 key product and blog pages
- Added schema markup to enable rich snippets and FAQ displays
- Optimized meta titles and descriptions to boost click-through rates
- Identified and targeted high-intent search queries (like “butter chicken vs tikka masala”)
- Built a strategic internal linking system with topic clusters
Content Marketing
- Developed SEO-focused content including blogs, FAQs, recipes, and comparison articles
- Established topical authority on Indian cuisine and sauce pairings
- Optimized blog content to appear in featured snippets and “People Also Ask” results
Off-Page SEO
- Boosted the number of backlinks from 652 to 694
- Increased referring domains from 65 to 69
- Secured features on specialized food blogs and recipe platforms
Analytics & Conversion Tracking
- Monitored SEO performance via Google Search Console and Google Analytics
- Configured goal tracking for newsletter signups and product purchases
- Built real-time dashboards to track SEO metrics and conversions