Powering the Future of Industry: How TiovoTEK’s Social Media Strategy Sparked IoT Conversations, Engagement & Leads
Tiovo TEK
Objectives
TiovoTEK aimed to build brand awareness around its digital transformation offerings and position itself as a leader in industrial automation and IoT. The goal was to educate its B2B audience, attract the attention of decision-makers, and create meaningful engagement on platforms where their target market is most active.
Our Role
Content Strategy: WOM Digital crafted educational content in the form of reels and carousels covering Industry 4.0, smart manufacturing concepts, and connected factory use cases.
Brand Messaging: The messaging focused on TiovoTEK’s value proposition — real-time industrial insights, AI-enabled automation, and the company’s track record in deploying IoT-based solutions.
Community Building: Efforts were made to connect with tech-focused communities. This included resharing industry news paired with TiovoTEK’s unique perspective to initiate discussions.
Platform Focus: Given the B2B nature of TiovoTEK’s offerings, WOM Digital focused efforts on LinkedIn and Instagram — platforms where engineering teams, industrial consultants, and tech decision-makers are active.
Performance Highlights
- Monthly Visitors: ~1,850
- Avg. Page Views per Session: 2.3
- Bounce Rate: 31%
- Mobile Usage: 71% of total traffic
Visual Summary
The performance graph clearly illustrates that while impressions dominated overall visibility, engagement rate and follower growth also showed steady success. The top-performing post reached 8,200 users organically, highlighting the relevance of content in this niche.
Key Wins
- 3.2x increase in post saves through storytelling-based reels.
- Top carousel: “Smart Factory Explained in 5 Steps” drove exceptional engagement and shares among tech professionals.
- Strong traction from mid-level managers and engineering teams in LinkedIn groups.
- Generated 21 qualified lead inquiries through consistent educational content and CTAs.
- Strengthened TiovoTEK’s positioning as a thought leader in the industrial IoT space.
Conclusion
WOM Digital’s tailored content approach and strategic platform focus helped TiovoTEK not only grow visibility but also convert that engagement into meaningful business leads. With a blend of technical storytelling and targeted community interaction, TiovoTEK has set a strong foundation for continued digital brand growth.