Maximizing Conversions with Minimal Spend: A Google Ads Success Story for Vedant Events
Event Management
Objective
Vedant Events aimed to increase visibility and drive qualified event inquiries through targeted Google Ads. With a lean budget, the focus was on generating high-intent traffic that could convert into bookings for weddings, parties, and other private events.
Challenges
- High competition from larger event planning companies
- Time-sensitive seasonal demand (peak wedding months)
- Limited ad spend, requiring efficient targeting and conversion
- It was optimized for hyperlocal search queries such as “online trainingNeed to prioritize lead quality over click volumenear me,” improving visibility in relevant searches.
Strategies
- Search Targeting – Targeted keywords like “event venues near me”, “wedding planners”, “book banquet hall”
- Display Ads – Creatives aligned with seasonal events such as weddings and grand openings
- CTA Messaging – Direct calls to action: “Book Your Venue”, “Enquire Now”, “Call for Packages”
- Landing Page – Optimized with venue highlights, gallery images, and a fast-loading inquiry form
Results
- Total Impressions – 11,200+
- Clicks – 232
- Intent-Based Actions – 9 (calls/form fills)
- Average CPC – ~₹8.90 (estimated)
- Average CPC – ~₹8.90 (estimated)
- Click-Through Rate – 2.1%
- Conversion Rate (from clicks) – 3.9%
Key Insights
- A click-through rate of 2.1% reflects relevant targeting and ad relevance.
- Nearly 4% of users who clicked took a meaningful action—either calling or filling out a form—indicating strong buyer intent.
- The campaign proved that even modest traffic, when well-targeted, can produce valuable leads for high-ticket event services.
- This model works well for venues and planners who prioritize conversion quality over traffic quantity.
Opportunity for Growth
The campaign surfaced 232 visitors who showed interest. By launching a retargeting campaign, Vedant Events could re-engage this audience and potentially 2–3x the number of conversions. Additional recommendations include:
- Creating remarketing ads focused on urgency (e.g., “Limited bookings available”)
- Using WhatsApp CTAs for faster inquiries
- Expanding to lookalike audiences for similar event-seeking users
Conclusion
Despite only 473 profile views on Instagram, over 2,900 WhatsApp messages were initiated, leading to 1,030 qualified leads. This indicates a highly effective and optimized conversion system, proving that organic engagement paired with WhatsApp automation can generate high-quality sales inquiries.