High-Intent, Low-Spend: The Web3 Event Campaign That Delivered Real Results

The mission was simple.

Get the word out about a Web3-themed event.

Reach startup folks, crypto enthusiasts, and creators who were actually interested in showing up.

All with a minimal budget — just $185 — to test the waters and see if this niche had legs.

Web3 was trending, but attracting meaningful engagement from the right audience was the real challenge.

The client prioritized quality over quantity — seeking genuine visibility, not inflated metrics.

The goal was to drive high-intent traffic from startup-centric metro cities.

Budget efficiency was key — they needed results without overspending.

Selected high-intent keywords such as Web3 events, crypto networking, and blockchain meetup to attract a relevant audience.
Focused geo-targeting on metro and Tier 1 cities with active developer and tech communities.
Created clear, action-oriented CTAs like “Register Now” and “Book Your Seat” to drive conversions.
Efficiently managed a $185 budget over 14 days, continuously optimizing for the lowest cost-per-click (CPC).

Here’s what the numbers looked like:

Every click was earned — not bought in bulk. This campaign proved you don’t need deep pockets to make noise in a niche that actually cares.

This was more than just a visibility play.

It showed that Web3 is still a high-interest space in Indian metros — if you get the targeting and creative right.

Even on a test budget, we reached thousands, sparked curiosity, and got hundreds of qualified visitors to click.

Here’s how we’d scale it from here:

Retarget the 756 visitors with reminders, recaps, or exclusives
Build a post-event drip funnel — think webinars, follow-ups, early access
Test Reddit ads or YouTube Shorts to keep engaging the Web3 crowd where they live